Alterna x Salt by Hendrix

Project Scope:
Packaging

 

Alterna Haircare approached Sunday Collective to create packaging for their Mother’s Day campaign in collaboration with Salt by Hendrix.

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The brief was to create luxurious packaging that spoke to both brands. The colour palette reflects the Alterna product range whilst the holographic foil is a trademark of Salt by Hendrix.

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The embossed detailing on the front of the packs added texture whilst reflecting the oceanic theme of Alterna, due to the products being made from Caviar.

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